Fish Testimonial 1

Surf no Turf.

Pure Shark Cartilage is all crunch to give your doggo the Jaws of life without the fear factor, for the best dental health.

Packed with glucosamine for healthy pup joints and easy on the tummy for doggos with common allergies.

No scaly skin from this snack, the Omega Fatty Acids will soothe inflammation for top to tail coat shine.


100% Shark Cartilage


10cm - 20cm
10g - 30g


All dogs




Feeding Guidelines.

While your furry friend would probably love to eat the whole bag, WAG treats are not complete diets, rather a healthy snack in between meals. And even though steak is delicious, wouldn't you get bored eating it all the time? Dogs are the same so mix it up.




Crude Protein (Min.) 35.0%

Crude Fat (Min.) 4.0%

Moisture (Max.) 12.0%


How It's Made.

Let’s get real.

We know you want to hear it straight from the doggo’s mouth so it can go straight back in. That’s why we keep our processes as real as our ingredients.

Our treats are dried to perfection through a slow air-dehydration process. We remove the water and moisture and add nothing back in but an extra rich taste that develops naturally on the way to a shelf stable WAG bag.

So when we’re talking about the benefits of single-ingredient treats, we don’t put a white coat on (that’d get dirty in two seconds, anyway), we mean it - 100% natural, grain free, additive free and doggo-owner-guilt free.

Your best mate doesn’t deserve anything second rate, so we use the best meat sourced locally from the best butchers, only if we sniff out a better product elsewhere do we travel overseas.

No long labels. No mongrel ingredients. Our treats are as pure as our doggo love, the best down-under to promote health all over.