WAG understands that you, as a user of this website, care about how your information is used. We appreciate your trust and want you to feel comfortable and secure when you use our website. This privacy policy sets out how we use and protect any information that you give us when you use this website, We are committed to ensuring that your privacy is protected. We may change this policy from time to time by updating this page without notice. It is your responsibility to review and understand this policy on occasions you use



WAG collects information as this is how we learn about customers to personalise, improve their shopping experience, deliver customer orders and update customers on delivery of product or relevant product information.

We may collect and store the following information as it is received to us via our website or other brands that we endorse and work with (note, these brands will be explicitly stated when we work with them):

  • Name
  • Contact information including email address and phone number
  • Demographic information such as address and postcode
  • Information pertaining to your pet
  • Automatic information about your interaction with our website when you browser caches This is done via cookies.



As well as the points mentioned above as to how this information is used, it We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping in case of order enquiries
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. If you do not wish to receive promotional marketing material, then you are welcome to unsubscribe from WAG’s mailing list.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use Cookies only for statistical analysis purposes and then the data is removed from the system. However, like with all browsers, you may modify your browser setting to accept or decline Cookies. At no time do we provide your information to other vendors unless in the case where we are collaborating with other brands. In that case, it will obvious and explicit that information will be shared to and between our brands only.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement for You should exercise caution and look at the privacy statement applicable to the website in question.



Any questions regarding our Privacy Policy or Terms of Use can be directed via email to


Last Updated: 18/12/17