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Doggos share 86% of our DNA but to us, they’re 100% human. We give them human names, clothes, their own cafes and social media accounts. Just like humans, our four-legged friends like a treat, and it’s up to us to make the best choice for their health. Traditionally, treats and health haven’t been the best of pals. As a dog devotee of many years (224 in dog years) Jeremy Goldman wanted a more natural, wholesome treat for his best mate. He followed his instincts against the pack mentality of mass produced dog treats to create a product where taste wasn’t at the expense of health.

Enter WAG. A different breed of treat giving dog owners peace of mind and doggos nothing but a piece of quality meat in the form of a grain free, additive free, natural treat. In fact, we’ve got beef with any ingredient that’s not 100% natural. When you treat your pup to WAG, you’re treating them and their health with wholesome single-ingredient goodness. Doggos all over the world agree, WAG is a treat that’s not just worth waiting for, it’s worth wagging for.

meet the pack.

At WAG, there’s one thing that gets us out of our (dog) bed in the morning: making wholesome doggo treats from the best quality meat. Your best mate doesn’t deserve anything second rate – as pet parents, it’s up to us to make the right choice for their health.

Our team is forever sniffing out new ways to make our range and packaging as healthy for the earth as it is for doggos. We’re committed to sharing our WAG ways with the world, helping everyone understand the importance of quality ingredients and our philosophy of ‘goodness from top to tail’.